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World Omni Establishes Southeast Toyota Finance

Southeast Toyota Finance (SET Finance), a division of World Omni Financial Corp., was established in 1996 as a captive finance division providing financing to Toyota dealers and consumers in Southeast Toyota’s five-state region. The new company was introduced at the annual all-dealer meeting, which was held on February 15, 1996, at the Ritz-Carlton in Atlanta. While World Omni continued to support businesses beyond Toyota, SET Finance focused exclusively on Toyota dealers in the Southeast. This captive approach emphasized customer service excellence and expedited turnaround time on finance applications, ultimately increasing customer retention. SET Finance started with approximately 35 associates operating from Mobile, Ala. During its first year alone, the company leased or financed 50 percent of all Toyotas retailed in the Southeast. Today, SET Finance remains the leading provider of retail and lease financing for new Toyota purchases within its operating footprint consistently ranking at the top of its class in market share and dealer satisfaction.


SETF Announcement
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